mobites - ideas, inspiration, insight

So, this CEO is sitting in on a focus group session in this dark, kinda crummy-looking focus group facility in mid-town Manhattan.  We’re conducting the groups to better understand what’s important when the participants are involved in making a decision…

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

Can’t we all…

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could…