mobites - ideas, inspiration, insight
ideas, inspiration, and insights from the folks at mobium
Beyond the tweet: Business marketers build buzz into social media
Before buzz had any buzz, this guy was all over it.
Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…
Business marketing shift 1: The shift that’s already hit the fan
Have you noticed?
The marketing techniques, programs, media and approaches that you relied on in the past are working about as well as a Celine Dion cover version of “Whole Lotta Love.”
If you have, then I’ve got even worse news for…
A guy gets into a bar brawl over a new paradigm brand
I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.
One was adamant that branding is just a bunch of…
An idea, what a concept!
I’ve always admired the work of children’s book illustrator Maurice Sendak. In fact, I use one of his books, In The Night Kitchen, to talk about the components of effective brand stories.
So I was delighted to discover that an exhibit…
B-to-B Marketers Fail community marketing test
A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently. The headline of the article is the headline of this blog entry.
Basically, the survey showed that ONLY 33% of b-to-b marketers use blogs. …