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A recent survey of 200 marketers conducted by CoActive Marketing Group among members of the Association of National Advertisers lists the biggest barriers to effective integrated marketing.

Here they are. Read carefully, there will be a pop quiz at the end.
1.…

Well, its official. “Integrated marketing communications is now broadly embraced by marketers.”

So declares the Association of National Advertisers. They say that 74 percent of marketers now employ integrated marketing campaigns for their brands.

But wait

The same online survey of 200 marketers…