mobites - ideas, inspiration, insight

There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process.

The evil…

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…

There I was last Saturday, as I am every Saturday, slouched over a cart bulging with $215.00 worth of groceries in a line longer than a Kevin Costner film. One solitary soul in sea of humanity. A sea of other…

I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.

One was adamant that branding is just a bunch of…

You’ve got your micro sites, your mega sites, your mini micro sites, your marketplace sites, purchasing sites, mall sites, your e-this, that and the other, as well as wireless phone displays. Even the screen in the office elevator. And watch…

In this new, media-bloated, message-fragmented world how do you know when to send what message in what medium to really get through to your customers and prospects? Because when it comes to getting brand buying information they have a lot…

I was attempting to relax the other night by watching some TV on my 324-channel cable hookup when it occurred to me that by the time I navigated my way through the endless list of programs most of them were…