mobites - ideas, inspiration, insight

Clients seem reluctant to commit to full-scale digital campaigns.  They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts.  And they are right.  There needs to…

So, this CEO is sitting in on a focus group session in this dark, kinda crummy-looking focus group facility in mid-town Manhattan.  We’re conducting the groups to better understand what’s important when the participants are involved in making a decision…

Okay.  It’s been a while since I’ve blogged.  There are lots of good excuses.  Like a ton of client work, following up new business opportunities, getting started with several new clients and keeping the business running smoothly.  One other excuse…