mobites - ideas, inspiration, insight

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

Can’t we all…

There I was last Saturday, as I am every Saturday, slouched over a cart bulging with $215.00 worth of groceries in a line longer than a Kevin Costner film. One solitary soul in sea of humanity. A sea of other…

So, I’ve been giving my previous post about Dominick’s some thought and was reminded of an example that was given in a class I took awhile back.

The example was about the clubcard program introduced by Tesco, a UK-based grocer. Here is a link to a…

Every Thursday I receive an email entitled “CARRIE, savings for you” from Dominick’s, a local grocery chain.  And every week, it irritates me.  Talk about your personalized email gone awry.

It is the first line that sets me off – “Your…

Perhaps you’ve heard the infamous story about how Nordstrom accepted a tire return.  For those who haven’t, it goes a little somethin’ like this:

Here’s a true story to prove the power of unconditional guarantees: About a dozen years ago, a…