mobites - ideas, inspiration, insight

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could…

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”  The subhead leading into the article states:  “Nearly half in U.S.; Firm Restructures After Buying…

During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.”

As more and…

A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.  The headline of the article is the headline of this blog entry. 

 Basically, the survey showed that ONLY 33% of b-to-b marketers use blogs. …

Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have gorgeous 4-color process printing of your marketing messages on dry cleaning bags?  Just visualize your walking…

A recent survey of 200 marketers conducted by CoActive Marketing Group among members of the Association of National Advertisers lists the biggest barriers to effective integrated marketing.

Here they are. Read carefully, there will be a pop quiz at the end.
1.…

Well, its official. “Integrated marketing communications is now broadly embraced by marketers.”

So declares the Association of National Advertisers. They say that 74 percent of marketers now employ integrated marketing campaigns for their brands.

But wait

The same online survey of 200 marketers…