mobites - ideas, inspiration, insight

Before buzz had any buzz, this guy was all over it.

Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…

There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process.

The evil…

I’ve always admired the work of children’s book illustrator Maurice Sendak. In fact, I use one of his books, In The Night Kitchen, to talk about the components of effective brand stories.

So I was delighted to discover that an exhibit…

Two articles recently appeared on a subject near and dear to me. The articles—one in Adweek and one in Advertising Age—addressed the importance of storytelling in brand communications.

It seems that both writers agree that the Internet’s ever-increasing ability to incorporate…