mobites - ideas, inspiration, insight

I’ve always admired the work of children’s book illustrator Maurice Sendak. In fact, I use one of his books, In The Night Kitchen, to talk about the components of effective brand stories.

So I was delighted to discover that an exhibit…

Two articles recently appeared on a subject near and dear to me. The articles—one in Adweek and one in Advertising Age—addressed the importance of storytelling in brand communications.

It seems that both writers agree that the Internet’s ever-increasing ability to incorporate…