Before buzz had any buzz, this guy was all over it.
Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…
The marketing techniques, programs, media and approaches that you relied on in the past are working about as well as a Celine Dion cover version of “Whole Lotta Love.”
If you have, then I’ve got even worse news for…
“We flew into Iquitos from Lima last night. The challenge began as soon as we landed … the airport looked like a dilapidated barn.
But they sure took baggage security seriously. They wouldn’t let us have our bags until they checked…
Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.
Can’t we all…
It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…
You’ve got your micro sites, your mega sites, your mini micro sites, your marketplace sites, purchasing sites, mall sites, your e-this, that and the other, as well as wireless phone displays. Even the screen in the office elevator. And watch…
The May issue of Chief Executive magazine has the results of the CEO Confidence Index. While there appears to be “more pessimism than optimism” among the responding CEOs, there does seem to be some sense that they are fighting their…
In this new, media-bloated, message-fragmented world how do you know when to send what message in what medium to really get through to your customers and prospects? Because when it comes to getting brand buying information they have a lot…
I was attempting to relax the other night by watching some TV on my 324-channel cable hookup when it occurred to me that by the time I navigated my way through the endless list of programs most of them were…