mobites - ideas, inspiration, insight
ideas, inspiration, and insights from the folks at mobium
Beyond the tweet: Business marketers build buzz into social media
Before buzz had any buzz, this guy was all over it.
Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…
Business marketing shift 1: The shift that’s already hit the fan
Have you noticed?
The marketing techniques, programs, media and approaches that you relied on in the past are working about as well as a Celine Dion cover version of “Whole Lotta Love.”
If you have, then I’ve got even worse news for…
Content is not engagement
There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process.
The evil…
Your cultural IQ and business marketing myopia
“We flew into Iquitos from Lima last night. The challenge began as soon as we landed … the airport looked like a dilapidated barn.
But they sure took baggage security seriously. They wouldn’t let us have our bags until they checked…
U.S. b2b marketers take a nap while their brands take a dive overseas
Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.
Can’t we all…
Getting your tweet wet
It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…
Some thoughts on getting through to business people
You’ve got your micro sites, your mega sites, your mini micro sites, your marketplace sites, purchasing sites, mall sites, your e-this, that and the other, as well as wireless phone displays. Even the screen in the office elevator. And watch…
Recession fighting
The May issue of Chief Executive magazine has the results of the CEO Confidence Index. While there appears to be “more pessimism than optimism” among the responding CEOs, there does seem to be some sense that they are fighting their…
Another thought on getting through to business people
In this new, media-bloated, message-fragmented world how do you know when to send what message in what medium to really get through to your customers and prospects? Because when it comes to getting brand buying information they have a lot…
The real problem of getting through to business people
I was attempting to relax the other night by watching some TV on my 324-channel cable hookup when it occurred to me that by the time I navigated my way through the endless list of programs most of them were…