mobites - ideas, inspiration, insight

Before buzz had any buzz, this guy was all over it.

Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…

Have you noticed?

The marketing techniques, programs, media and approaches that you relied on in the past are working about as well as a Celine Dion cover version of “Whole Lotta Love.”

If you have, then I’ve got even worse news for…

There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process.

The evil…

“We flew into Iquitos from Lima last night. The challenge began as soon as we landed … the airport looked like a dilapidated barn.

But they sure took baggage security seriously. They wouldn’t let us have our bags until they checked…

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

Can’t we all…

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…

You have a spell cheque function

It came with your PC

It plainly marques for your revue

Mistakes you cannot sea.

You strike a key and type a word

And weight for it two say

Weather your wrong or write

It shows you strait away.

As soon as…

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could…

There I was last Saturday, as I am every Saturday, slouched over a cart bulging with $215.00 worth of groceries in a line longer than a Kevin Costner film. One solitary soul in sea of humanity. A sea of other…

I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.

One was adamant that branding is just a bunch of…