mobites - ideas, inspiration, insight

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

Can’t we all…

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…

You have a spell cheque function

It came with your PC

It plainly marques for your revue

Mistakes you cannot sea.

You strike a key and type a word

And weight for it two say

Weather your wrong or write

It shows you strait away.

As soon as…

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could…

There I was last Saturday, as I am every Saturday, slouched over a cart bulging with $215.00 worth of groceries in a line longer than a Kevin Costner film. One solitary soul in sea of humanity. A sea of other…

I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.

One was adamant that branding is just a bunch of…

I’ve always admired the work of children’s book illustrator Maurice Sendak. In fact, I use one of his books, In The Night Kitchen, to talk about the components of effective brand stories.

So I was delighted to discover that an exhibit…

You’ve got your micro sites, your mega sites, your mini micro sites, your marketplace sites, purchasing sites, mall sites, your e-this, that and the other, as well as wireless phone displays. Even the screen in the office elevator. And watch…

In this new, media-bloated, message-fragmented world how do you know when to send what message in what medium to really get through to your customers and prospects? Because when it comes to getting brand buying information they have a lot…

I was attempting to relax the other night by watching some TV on my 324-channel cable hookup when it occurred to me that by the time I navigated my way through the endless list of programs most of them were…