Mobium

My thoughts at the end of a Friday at the end of a long week are minimal. Okay, so the decent, publishable ones are minimal. The garbage, you can’t say that to anyone out loud, probably shouldn’t be thinking that…

Capturing new business, primarily in the agency world, is much like dating.
First, you get the offer to meet up, in the form of an RFP or an RFI. Often, it comes by way of networking or an introduction from a…

I left the office late one night, carrying the agency’s big black leather portfolio, and waited for what felt like forever for the bus. In between my office building and my front door, three different people asked me about the…

A brand is only a brand if the organization’s employees can represent it. Otherwise, it is simply a logo and collateral materials. While this seems like common sense, all too often we see clients who spend their entire marketing budget…

It is awards show season. And, with that, it is the season for congratulating, boasting and press releasing.
With a team-oriented culture such as the one here at Mobium, it is easy to celebrate during this time; we win awards as…