mobites - ideas, inspiration, insight

So, I’ve been giving my previous post about Dominick’s some thought and was reminded of an example that was given in a class I took awhile back.

The example was about the clubcard program introduced by Tesco, a UK-based grocer. Here is a link to a…

Every Thursday I receive an email entitled “CARRIE, savings for you” from Dominick’s, a local grocery chain.  And every week, it irritates me.  Talk about your personalized email gone awry.

It is the first line that sets me off – “Your…

If you’ve read any of my last three blogs about my various Nordstrom interactions, you may be left wondering if I have a point.

Fair enough.

There is power in a story.  They are informal, narrative and easy to understand.  They make…

This is the third installment of my Nordstrom saga.  Previously I wrote about their customer service and gave an example of how I was crushed by a negative experience, promising to never shop there again.

Well, of course I did .…

In my previous post I wrote about the retail store Nordstrom, explaining how they are known for their exemplary customer service.  Those that know me probably suspected it was leading somewhere.  And you were right.

There is this watch I’ve owned…

Perhaps you’ve heard the infamous story about how Nordstrom accepted a tire return.  For those who haven’t, it goes a little somethin’ like this:

Here’s a true story to prove the power of unconditional guarantees: About a dozen years ago, a…

We all like to pretend that we make rational buying decisions. That it is the features-clearly-stated-as-benefits that makes the most impact; not that whatever it is we are contemplating purchasing comes in our favorite color.  But the truth is, all…

During a recent visit to an antique store, I stumbled across boxes of old ads preserved from Life Magazine and was immediately captivated.  Call me nostalgic, but to me these ads represent the road before, a lesson in history if…