mobites - ideas, inspiration, insight

Clients seem reluctant to commit to full-scale digital campaigns.  They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts.  And they are right.  There needs to…

So, this CEO is sitting in on a focus group session in this dark, kinda crummy-looking focus group facility in mid-town Manhattan.  We’re conducting the groups to better understand what’s important when the participants are involved in making a decision…

Okay.  It’s been a while since I’ve blogged.  There are lots of good excuses.  Like a ton of client work, following up new business opportunities, getting started with several new clients and keeping the business running smoothly.  One other excuse…

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”  The subhead leading into the article states:  “Nearly half in U.S.; Firm Restructures After Buying…

So I got on the elevator Friday morning with two other people who work somewhere in our building.  A young woman in her 20’s and an man who looked to be late thirties, none of us knowing one another.  We…

During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.”

As more and…

The May issue of Chief Executive magazine has the results of the CEO Confidence Index.  While there appears to be “more pessimism than optimism” among the responding CEOs, there does seem to be some sense that they are fighting their…

I don’t have an IPOD yet.  I know, I know. What’s wrong with me?  Why am I so backward?  I‘ve already bought them for the kids.  My wife hasn’t wanted one.  She gets nervous with the TV remote control and…

A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.  The headline of the article is the headline of this blog entry. 

 Basically, the survey showed that ONLY 33% of b-to-b marketers use blogs. …

Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have gorgeous 4-color process printing of your marketing messages on dry cleaning bags?  Just visualize your walking…