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Mixed messages

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”  The subhead leading into the article states:  “Nearly half in U.S.; Firm Restructures After Buying…

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To flip, flop or not

So I got on the elevator Friday morning with two other people who work somewhere in our building.  A young woman in her 20’s and an man who looked to be late thirties, none of us knowing one another.  We…

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Blogs – the Trojan Horse of the Twenty-First Century?

During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.”

As more and…

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Recession fighting

The May issue of Chief Executive magazine has the results of the CEO Confidence Index.  While there appears to be “more pessimism than optimism” among the responding CEOs, there does seem to be some sense that they are fighting their…

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No IPOD?

I don’t have an IPOD yet.  I know, I know. What’s wrong with me?  Why am I so backward?  I‘ve already bought them for the kids.  My wife hasn’t wanted one.  She gets nervous with the TV remote control and…

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B-to-B Marketers Fail community marketing test

A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.  The headline of the article is the headline of this blog entry. 

 Basically, the survey showed that ONLY 33% of b-to-b marketers use blogs. …

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Take your marketing message to the next level

Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have gorgeous 4-color process printing of your marketing messages on dry cleaning bags?  Just visualize your walking…

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Stress is stress is stress

A recent survey of design engineers (Machine Design magazine) identified a number of factors that contribute to stress on the job.  Design engineers rated them in terms of being causes of stress for them.  I wonder how many of these…

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