Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have gorgeous 4-color process printing of your marketing messages on dry cleaning bags? Just visualize your walking billboard as the dry cleaning customer walks from the store to their car and all the extra impressions as people walk by on the sidewalk or cars whiz by on the street. Think of the longevity of that brand message covering that winter coat as it hangs in the closet throughout the spring, summer and autumn. To find out how you too can join the growing ranks of media buyers recommending dry cleaning bags as part of integrated campaigns, visit www.encompassoutdoor.com today.
Tags: marketing, brand message, media buying
March 5th, 2010 at 8:57 am
Pretty cool post - raises some interesting points for debate. I just stumbled upon your blog this morning and wanted to say that I have really liked browsing some of the posts. Anyways, I’m subscribed to your feed and I hope to read more very soon!