mobites - ideas, inspiration, insight

In this new, media-bloated, message-fragmented world how do you know when to send what message in what medium to really get through to your customers and prospects? Because when it comes to getting brand buying information they have a lot…

I was attempting to relax the other night by watching some TV on my 324-channel cable hookup when it occurred to me that by the time I navigated my way through the endless list of programs most of them were…

This is the third installment of my Nordstrom saga.  Previously I wrote about their customer service and gave an example of how I was crushed by a negative experience, promising to never shop there again.

Well, of course I did .…

I don’t have an IPOD yet.  I know, I know. What’s wrong with me?  Why am I so backward?  I‘ve already bought them for the kids.  My wife hasn’t wanted one.  She gets nervous with the TV remote control and…

In my previous post I wrote about the retail store Nordstrom, explaining how they are known for their exemplary customer service.  Those that know me probably suspected it was leading somewhere.  And you were right.

There is this watch I’ve owned…

A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.  The headline of the article is the headline of this blog entry. 

 Basically, the survey showed that ONLY 33% of b-to-b marketers use blogs. …

Perhaps you’ve heard the infamous story about how Nordstrom accepted a tire return.  For those who haven’t, it goes a little somethin’ like this:

Here’s a true story to prove the power of unconditional guarantees: About a dozen years ago, a…

Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have gorgeous 4-color process printing of your marketing messages on dry cleaning bags?  Just visualize your walking…

Two articles recently appeared on a subject near and dear to me. The articles—one in Adweek and one in Advertising Age—addressed the importance of storytelling in brand communications.

It seems that both writers agree that the Internet’s ever-increasing ability to incorporate…

I remember when traveling on business was somewhat enjoyable.

Of course, that was a few years after the Mad Men era during the fall of the three-martini lunch.

It was a time when you could travel in the middle of the day.…