mobites - ideas, inspiration, insight

Before buzz had any buzz, this guy was all over it.

Emanuel Rosen, god-father of word-of-mouth marketing is buzzing around again. Seven years after he wrote the original, groundbreaking treatise on the subject he has revisited buzz marketing in the new…

Have you noticed?

The marketing techniques, programs, media and approaches that you relied on in the past are working about as well as a Celine Dion cover version of “Whole Lotta Love.”

If you have, then I’ve got even worse news for…

There is a disturbing trend emerging from the shock waves of change that are shaking and reshaping our marketing, branding and communications world. People are treating content as if it were the end-all and be-all of the communications process.

The evil…

Clients seem reluctant to commit to full-scale digital campaigns.  They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts.  And they are right.  There needs to…

So, this CEO is sitting in on a focus group session in this dark, kinda crummy-looking focus group facility in mid-town Manhattan.  We’re conducting the groups to better understand what’s important when the participants are involved in making a decision…

Okay.  It’s been a while since I’ve blogged.  There are lots of good excuses.  Like a ton of client work, following up new business opportunities, getting started with several new clients and keeping the business running smoothly.  One other excuse…

“We flew into Iquitos from Lima last night. The challenge began as soon as we landed … the airport looked like a dilapidated barn.

But they sure took baggage security seriously. They wouldn’t let us have our bags until they checked…

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

Can’t we all…

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…

You have a spell cheque function

It came with your PC

It plainly marques for your revue

Mistakes you cannot sea.

You strike a key and type a word

And weight for it two say

Weather your wrong or write

It shows you strait away.

As soon as…