mobites - ideas, inspiration, insight

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see…

You have a spell cheque function

It came with your PC

It plainly marques for your revue

Mistakes you cannot sea.

You strike a key and type a word

And weight for it two say

Weather your wrong or write

It shows you strait away.

As soon as…

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could…

There I was last Saturday, as I am every Saturday, slouched over a cart bulging with $215.00 worth of groceries in a line longer than a Kevin Costner film. One solitary soul in sea of humanity. A sea of other…

So, I’ve been giving my previous post about Dominick’s some thought and was reminded of an example that was given in a class I took awhile back.

The example was about the clubcard program introduced by Tesco, a UK-based grocer. Here is a link to a…

I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.

One was adamant that branding is just a bunch of…

Every Thursday I receive an email entitled “CARRIE, savings for you” from Dominick’s, a local grocery chain.  And every week, it irritates me.  Talk about your personalized email gone awry.

It is the first line that sets me off – “Your…

My thoughts at the end of a Friday at the end of a long week are minimal. Okay, so the decent, publishable ones are minimal. The garbage, you can’t say that to anyone out loud, probably shouldn’t be thinking that…

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”  The subhead leading into the article states:  “Nearly half in U.S.; Firm Restructures After Buying…

So I got on the elevator Friday morning with two other people who work somewhere in our building.  A young woman in her 20’s and an man who looked to be late thirties, none of us knowing one another.  We…