Mobium

So, I’ve been giving my previous post about Dominick’s some thought and was reminded of an example that was given in a class I took awhile back.

The example was about the clubcard program introduced by Tesco, a UK-based grocer. Here is a link to a…

I went into a bar the other day looking for my mother. She’d wandered off again. Somehow I ended up in a heated discussion about branding with two business marketing types.

One was adamant that branding is just a bunch of…

Every Thursday I receive an email entitled “CARRIE, savings for you” from Dominick’s, a local grocery chain.  And every week, it irritates me.  Talk about your personalized email gone awry.

It is the first line that sets me off – “Your…

My thoughts at the end of a Friday at the end of a long week are minimal. Okay, so the decent, publishable ones are minimal. The garbage, you can’t say that to anyone out loud, probably shouldn’t be thinking that…

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”  The subhead leading into the article states:  “Nearly half in U.S.; Firm Restructures After Buying…

A few years ago, branding dude/academic Don Schultz gets up behind the lectern at one of our occasional Mobium New Paradigm breakfast meetings (see the video recap and interviews here) and starts ripping on everything he’s defined as “branding babble.”

I’m sitting…

So I got on the elevator Friday morning with two other people who work somewhere in our building.  A young woman in her 20’s and an man who looked to be late thirties, none of us knowing one another.  We…

During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.”

As more and…

I’ve always admired the work of children’s book illustrator Maurice Sendak. In fact, I use one of his books, In The Night Kitchen, to talk about the components of effective brand stories.

So I was delighted to discover that an exhibit…

You’ve got your micro sites, your mega sites, your mini micro sites, your marketplace sites, purchasing sites, mall sites, your e-this, that and the other, as well as wireless phone displays. Even the screen in the office elevator. And watch…