Some people call Mobium a Chicago b2b marketing agency

Others say we're a b2b marketing agency unlike most Chicago advertising agencies.

In contrast to some everything-to-everyone Chicago advertising agencies, Mobium focuses on serving the needs of business-to-business marketers exclusively. As a b2b marketing agency, we develop integrated brand and communications programs for businesses who need to speak to other businesses and to their channel partners. We do that by applying paradigms, principles and processes to transform their unique challenges into competitive advantage.

A Chicago b2b marketing agency that thinks horizontally

At some Chicago advertising agencies, Vice Presidents are as commonplace as tattoos at Ozzfest. At Mobium, we try to avoid traditional hierarchies, departments and titles. Not just to be different, though. We think they get in the way of collaboration and create fiefdoms that ultimately hinder integration in your communications. So our freakish organization chart looks like a flower instead of a pyramid. Staffed with strategy process freaks who care about creative. And dedicated to shaking up almost everything about the conventional business communications systems.

Learn more about a b2b marketing agency that doesn't fit the mold of advertising agencies. Dig deeper into mobium.com.

Focused on five main capability bundles

Most of the work we do as a marketing agency falls into five main areas, lavishly explained, explored, elucidated in the Five Ways section of the mobium.com website. (There you'll also see a shiftload of case studies featuring each of these capability bundles.) But in case you need the summary descriptions, here they are:

• Integrated Marketing Communications - Using incentives, offers and emotion to goose customers/prospects through every stage of the purchase/repurchase cycle

• Interactive Marketing - Listening, engaging and responding to empower customers/prospects around your brand

• Relationship Marketing - Transforming buyers into advocates through dialogue communications

• Integrated Business Branding - Aligning companies with customer/prospect needs and perceptions

• Information Architecture - Making complex information easy for customers/prospects to find, prioritze, use and focus attention on

At Mobium, our unified core teams execute all work for a client. Each team is made up of professionals with different disciplines all focused on business-to-business issues. Everyone participates in strategy and creative. We're more hands-on than a night in the Orgy Room at Plato's Retreat.

We don't think that writing, art directing and designing are career options for people who can't figure out the Fryolater at Denny's. Just the opposite. We think creative people are uniquely able to develop communications and creative strategies that can actually be executed.

So at Mobium, creative people share in the responsibility to develop strategy and understand how technology can be applied to broad marketing and communications issues as well as creative ones.

Multidisciplinary specialists and generalists, combined into non-heirarchical amoeba teams.

True, that's a mouthful. But it's our way of describing our unique working style. Essentially, we run the company together, collaboratively, to provide what we believe is a highler quality of service and insight to clients. We're a bunch of communication generalists and specialists, lightly strung together into core client teams. Each team is made up of professionals with different disciplines, all focused on business-to-business.

Mobium eschews traditional concepts of heirarchy, departments and fancy titles. That's because we believe truly integrated branding strategy requires unfettered collaboration. And so each client has a team in which all aspects of the work are shared by all team members. We feel this approach leads to greater insights and tighter integration as the brand strategy is executed.